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Brand Valued: How Socially Valued Brands Hold The Key To A Sustainable Future And Business Success
by Fernando Rodes Vila, Guy Champniss
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Rs
499.00
Your Price :
Rs
499.00
0
At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust-and even shared thinking-not to mention better sales ISBN 9788126536214
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