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  Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success
 

Brand Valued: How Socially Valued Brands Hold The Key To A Sustainable Future And Business Success

by Fernando Rodes Vila, Guy Champniss

  Price : Rs 499.00
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  At last, there is a book that addresses the growing significance of social capital in the business world. Brand Valued explores how as the strength, depth, and quality of interactions between a brand and its customers improve, increased opportunities to demonstrate trustworthiness arise. This in turn creates a self-fulfilling cycle, wherein trust begets social capital, which begets more trust-and even shared thinking-not to mention better sales ISBN 9788126536214
 


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