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Hospitality Marketing: Principles and Practice

	Hospitality Marketing: Principles And Practice by David Bowie , Francis Buttle
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	Shows you how to apply the principles of marketing within the hospitality industry. This title emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It describes the impact that the internet has had on both marketing and hospitality. ISBN - 9780080967912
	Pages : 434

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