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	The Outsider by William N Thorndike
	Price : Rs 1250.00
	Your Price : Rs 1125.00

Its time to redefine the CEO success story.
Ask most people what describes an effective CEO, and youll get a pretty consistent answera seasoned manager with deep industry expertise.Magnify that through todays celebrity-saturated lens, and someone like former GE head Jack Welch becomes the poster child for CEO success: seasoned, but also charismatic, cutting-edge, and Wall-Street savvy. But is this the blueprint we should be following?

Not necessarily. The performance of Welch and other high-profile CEOs doesnt come close to the achievements of the CEOs profiled in The Outsiders. Meet eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by over 20 times. You may not know some of their names (Henry Singleton, Bill Anders, Tom Murphy)but you will recognize many of their companies (General Cinema, Ralston Purina, The Washington Post Company, Berkshire Hathaway). In this book, youll learn the consistent and rational traits that helped these select leaders achieve that exceptional performance.

Humble, unassuming, and often frugal, these outsiders shunned Wall Street and the press and shied away from hot management trends. Instead, they honed specific (and less sexy) characteristics including:

a laser-sharp focus on per share value rather than sales or earnings
an exceptional talent for allocating capital and human resources
the belief that cash flow, not reported earnings, determines a companys long-term value
a penchant for giving local managers autonomy to release entrepreneurial energy

Drawing on extensive research, Will Thorndike tells many of these leaders stories for the first timeand extracts lessons for those of you hoping to lead your company to exceptional returns today.

ISBN - 9781422162675

Pages : 256

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The Outsider

by William N Thorndike