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CUSTOMER RELATIONSHIP MANAGEMENT: A STEP-BY-STEP APPROACH

	Customer Relationship Management: A Step-By-Step Approach by A Sagadevan H Peeru Mohamed
	Price : Rs 395.00
	Your Price : Rs 359.45

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This book succinctly explains the cardinal principles of effective customer relationship management (CRM) - acquiring, retaining and explaining customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in a comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organisation. ISBN - 9788125912057

Pages : 240

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