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  CUSTOMER RELATIONSHIP MANAGEMENT: A STEP-BY-STEP APPROACH
 

Customer Relationship Management: A Step-By-Step Approach

by A Sagadevan H Peeru Mohamed

  Price : Rs 395.00
  Your Price : Rs 359.45
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  This book succinctly explains the cardinal principles of effective customer relationship management (CRM) - acquiring, retaining and explaining customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in a comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organisation. ISBN - 9788125912057
 


Pages : 240
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