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Unmarketing: Stop Marketing. Start Engaging.
by Scott Stratten
Price :
Rs
495.00
Your Price :
Rs
420.75
15
This book shows people how to create a mindset and systems that perpetually attract the right customers. Instead of teaching the tired method of Push & Pray method (pushing out marketing messages, and praying people buy), UnMarketing focuses on the Pull & Stay technique (pulling your market towards you and staying/engaging with them, so when they have the need for your product/service, you`re the logical choice). Marketing isn`t a task, a role or specialty. It helps all professionals realize that every single time a potential customer comes across a point of engagement with your company -- you are marketing.ISBN 9788126529841
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