Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

	Consumer Behaviour & Marketing Research by Suja R Nair
	Price : Rs 1050.00
	Your Price : Rs 1050.00

Book Summary of Consumer Behaviour & Marketing Research
Table Of Contents
PART ONE: CONSUMER BEHAVIOUR

Section I: Introduction and Overview to the Study of Consumer Behaviour
Section II: Individual Determinants of Consumer Behaviour
Section III: Social Process
Section IV: Consumer Decision-making and After-sales Issues
Section V: Applications and Ethics
Section VI:Industrial Buyer and Services Marketing
vSection VII: Cases

PART TWO: MARKETING RESEARCH

Section I: Introduction, Nature and Scope of Marketing Research
Section II: Methods of Collecting Data
Section III: Research Process and Analysis
Section IV: Information and Applications of Marketing Research
Section V: Cases isbn
9788178667829

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

13%

International Strategic Management
by Mrs.Suja R.Nair

13%

Consumer Behaviour
by Nair, Suja R.

13%

Consumer Behaviour and Marketing Research
by Mrs.Suja R.Nair

13%

Organisational Behaviour — Text and Cases
by Nair, Suja R.

13%

Consumer Behaviour and Marketing Communication
by Dr. Suja R. Nair

Books of Similar Interest

15%

Handbook of Self-Regulatory Processes in Development: New Directions and International Perspectives
by Karen Caplovitz Barrett, Nathan A. Fox, George A. Morgan, Deborah J. Fidler and Lisa A. Daunhauer

10%

Fuzzy Control of Queuing Systems
by Runtong Zhang

10%

Mills for SALE The way Ahead
by Darryl D` Monte

10%

Little Oxford Dictionary of Quotations
by EDITED BY SUSAN RATCLIFFE

22%

Fun with English (Fantastic Figures
by Mehta, Sonia