0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Business Research Methodology
 

Business Research Methodology

by J. K. Sachdeva

  Price : Rs 1500.00
  Your Price : Rs 1500.00
Discount
0
In Stock
  Book Summary of Business Research Methodology
The book `Business Research Methodology` has been written as per Indian University Syllabus. The book covers both theoretical explanations and quantitative techniques of research required in business. The contents include chapters like defining research problem, development of research methods, research designs, problems of measurement, problems of validity, sampling techniques, qualitative and quantitative analysis, report writing etc. Chapters like case study method, survey, focus group discussion and multivariate analysis are add-ons explaining the techniques in detail, but in a simple way.

A unique feature of the book is sub-chapters "How to do", after every chapter. It is Learning by discussion. Two research scholars `Jolly and Dolly` discuss the issues in research in a sample language. Fifteen research projects contributed by research scholars from various colleges and universities are discussed and analyzed by these research scholars. It is learning by role play method.

Table Of Contents

1. Business Research Methods
2. Development of Research Methodology
3. Defining Research Problem
4. Generalisation in Research
5. Research Plan
6. Data Collection isbn 9788184881622
 


Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
18%
A New Anthropology of Islam South Asian Edition South Asian Edition
by BOWEN
22%
Unholy: How White Christian Nationalists
by Sarah Posner
18%
Essays On The Gita
by Sri Aurobindo
15%
Growth Of Oriya Novel
by Jitendra Narayan Patnaik
22%
Immortal
by Udayasankar, Krishna
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection