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Marketing Management
by S. A. Sherlekar
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Rs
750.00
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Rs
750.00
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Book Summary of Marketing Management
Table Of Contents
1. Overview of Marketing
2. Marketing Management
3. Marketing Environment
4. Customer Demand and Market Segmentation
5. Buyer Behaviour
6. Demand and Sales Forecasting
7. Marketing Information and Research
8. Marketing Research Process
9. Marketing Planning/ Strategy
10. Social Responsibility
11. Consumerism/ Consumer Protection Act and Business Response to Consumerism
12. Product Plan
13. Product-related Strategies
14. Price
15. Promotion
16. Personal Selling isbn
9788183184021
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