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Foundations Of Marketing, 4/E
by John Fahy , David Jobber
Price :
Rs
625.00
Your Price :
Rs
562.50
10
The bestselling Foundations of Marketing by John Fahy and David Jobber is back in a fourth edition. It offers comprehensive coverage of the essentials of marketing in a concise and student-friendly format, firmly rooting theory in real marketing practice. With its wealth of captivating examples, concise 12-chapter structure, and characteristic accessible style, it remains the ideal text for students on introductory marketing courses.ISBN 9781259027611
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