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Book Summary of Blown to Bits: How the New Economics of Information Transforms Strategy
With an uncompromising clarity and vivid examples, "Blown to Bits" is targeted squarely at today`s practicing business and corporate leaders. This groundbreaking book shows how to build new strategies that reflect a world where richness and reach go hand in hand and explains how to take advantage of the new forces shaping competitive advantage.
Richness or reach? The trade-off used to be simple but absolute: business strategy either could focus on "rich" information -- customized products and services tailored to a niche audience -- or could reach out to a larger market, but with watered-down information that sacrificed richness in favor of a broad, general appeal.
Now, say Evans and Wurster, the new economics of information is eliminating the trade-off between richness and reach, blowing apart the foundations of traditional business strategy. With the spread of connectivity, customers increasingly will have rich access to a universe of alternatives, suppliers will exploit direct access to customers, and focused competitors will pick off the most profitable parts of your value chain. According to "Blown to Bits, " business definition, industry definition, and competitive advantage are simultaneously up for grabs.ISBN
9780875848778
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Pages : 261
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