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Book Summary of Competing on the Edge
In their startling new book, authors Brown and Eisenhardt contend that to prosper in today`s fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.
Unstable Markets, fierce competition, and relentless change are the only certainties in today`s chaotic business world. In their startling new book, Brown and Eisenhardt contend that to prosper in such volatile conditions, managers must toss aside standard survival strategies in favor of a revolutionary new paradigm -- competing on the edge. To compete on the edge is to relentlessly reinvent, and it`s the only way to navigate the treacherous waters of tumultuous markets.
Competing on the edge is an unpredictable, sometimes even inefficient strategy, yet a singularly effective one in an era driven by change. It requires charting a course along the edge of chaos, where a delicate compromise is struck between anarchy and order, to the edge of time, where current business is the primary focus but actions are shaped by past lessons and future opportunities. By adroitly maneuvering through chaos and time, managers can avoid constantly reacting to nonstop change and instead set a rhythmic pace that others must follow, thereby shaping the competitive landscape -- and their own destiny.
In the first book to translate leading-edge concepts from complexity theory into management practice, each chapter focuses on a specific management dilemma and illustrates a solution. Linking "where do you want to go?" with "how will you get there?", here`s a bold and surprising strategy that wISBN
9780875847542
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Pages : 297
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