| |
Book Summary of Judo Strategy: Turning Your Competitors Strength to Your Advantage
Judo, often translated as "the way of gentleness, " is a century-old martial art that employs quickness and agility to help devotees overcome adversaries who seem to be more powerful. The authors turn these principles around for a corporate audience, showing how they can also be used to help companies battle bigger and stronger competitors.
By mastering the principles of movement, balance, and leverage, practitioners of judo, a century-old martial art, learn to overcome more powerful opponents. The same principles can help companies defeat larger and stronger competitors, argue authors David Yoffie and Mary Kwak.
In this original and thought-provoking book, they present a powerful approach to competition that works for giants battling entrenched opponents, as well as for tiny start-ups -- and whether the struggle takes place in the old economy or the new. ISBN
9781591391265
|
| |
Pages : 256
|