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Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing, sales and PR.
Social media guru Eileen Brown provides vital information and advice on every aspect of social media marketing, including: specific sites for various types of networking and engagement; blogs and microblogs; brand perception and reputation; legal issues; the global audience; job recruitment; how different age groups interact online; viral marketing; creating brand advocates and how they can broadcast the message; future predictions.
This book is a must-have resource for anyone planning a social media strategy or an individual campaign.
¢ Shows how to add social media to your marketing plan
¢ Covers key metrics for effectiveness, ROI and penetration
¢ Includes brand and product marketing, PR and customer service.
ISBN 9781906124717
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Pages : 184
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