0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  	Marketing Stripped Bare
 

Marketing Stripped Bare

by Patrick Forsyth

  Price : Rs 295.00
  Your Price : Rs 265.50
Discount
10
Out of Stock
  Description: Marketing is a big subject. It`s complex and often misunderstood.

If we accept that every organization has customers or clients “ a public to serve “ then there has to be marketing. Without marketing your public won`t be aware of your service or products and you won`t have a market. Without a market you won`t have a business.

For those of us who aren`t privy to the intriguing and baffling world of marketing, Patrick Forsyth exposes its inner workings in this enlightening and entertaining guide.

Marketing Stripped Bare is unlike other books that promise to explain the marketing process. You won`t find dry theoretical models here. Nor will you be bamboozled with trendy business-speak. And it will put any misconceptions firmly to rights. You`ll realize that marketing isn`t the sole preserve of the creative, lateral-thinking mavericks, nor of the number-crunching IT brigade.

By stripping marketing down to its bare essentials you learn:

¢ how marketing works

¢ what marketing people actually do

¢ why marketing is essential for business success

¢ what`s hot in marketing

Whether you`re considering a career in marketing or simply want to know what it`s all about, Marketing Stripped Bare tells it like it is.

Contents: 1. Marketing in context 2. The marketing plan 3. The promotion mix 4. Selling and sales management 5. Distribution 6. ˜Electronic` marketing 7. The future
8. Will you make a successful marketer?

About the Author: Patrick Forsyth is a consultant of some 20 years experience, and was a Director of a major consultancy before leaving to start his own firm in 1990. He is the author of more than 20 business books.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175542563
 


Pages : 192
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
Mastering Negotiation
by Patrick Forsyth
10%
Managing Change
by Patrick Forsyth
10%
Marketing Stripped Bare : An Insider`s Guide to the Secret Rules
by Patrick Forsyth
10%
The Sunday Times Successful Time Management
by Patrick Forsyth
10%
Everything you need to Know about Marketing, 2/e
by Patrick Forsyth
Books of Similar Interest
15%
CELLULAR MANUFACTURING SYSTEMS : An Integrated Approach
by PARASHAR, B.S. NAGENDRA
15%
Strategic Planning for Dummies
by Erica Olsen
10%
Marketing Revolution : The Radical New Approach to Transforming the Business the Brand & the Bottom Line
by Paul R. Gamble, Alan Tapp, Anthony Marsella & Merlin Stone
7%
Organisation Behavour MBA 1st Semeste WB 1st Edition. 2008
by Gupta Shashi K,Joshi Rosy Walia
10%
ABC`S of Selling, 2nd Ed.
by Futrell
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection