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Description: What is the point of internal communication? This new title in the successful PR in Practice series clearly demonstrates that robust internal communication is vital, not only to the well-being of employees but also for the performance of the organization. The authors firmly believe that an informed and engaged workforce produces better results. Unless employees understand what their organization is seeking to achieve and the part they themselves have to play, the hoped for success and profitability of the organization is by no means a foregone conclusion. In a practical and jargon-free style, Effective Internal Communication explores the way in which internal communication is conducted across different sectors and in organizations of different types and sizes.
Crammed with practical examples and useful advice, the book contains a number of topical case studies that serve to bring theory and often complex issues to life. A wide range of issues related to internal communication is covered in detail, including:
¢ the business rationale;
¢ the audience;
¢ putting theories into practice;
¢ managing internal communication both in-house and out-of-house;
¢ how internal communication differs across the sectors;
¢ the legal framework;
¢ benchmarking and the measurement of results;
¢ the effects of technology;
¢ managing change;
¢ practical applications.
The comprehensive and accessible title is indispensable not only to public relations practitioners and consultants but also to students of public relations.
Contents: Introduction ¢ Part 1 Setting the Scene ¢ What is internal communication? ¢ What does it take to be an internal communicator? ¢ Your audience “ who are they? ¢ Theories into practice ¢ Managing internal communication in-house ¢ Outsourcing the internal communication function ¢ How the legal framework fits in ¢ The channels, vehicles and activities ¢ Who uses which media for what ¢ The receiving end ¢ Communicating with special groups ¢ The globally dispersed workforce ¢ Part 2 Getting It Right “ Practical Application ¢ How to do it “ setting about communication ¢ We can all talk can`t we? Face to face ¢ The creative aspects “ writing, editing and designing it yourself ¢ Publishing the printed word “ the logistical aspects ¢ Broadcast “ do it yourself or call in the experts? ¢ Managing change ¢ Signposting the either ¢ How to measure success ¢ How to make it happen “ gone shopping! ¢ Internal communication “ the future
About the Authors: Lyn Smith has worked as a professional communicator for over 30 years, starting out in film publicity, later moving on to internal communication in a commercial organization, and copywriting and media relations for a direct marketing agency. Pamela Mounter is a senior corporate communication consultant. She has written about internal communication for both academic and general publications and won a top paper award from the International Association of Business Communicators for her work with BP in this area.
Target Audience: Public relations practitioners, consultants, students of PR.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175543355
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Pages : 240
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