0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Consumer Insight
 

Consumer Insight

by Stone, Bond & Foss

  Price : Rs 325.00
  Your Price : Rs 292.50
Discount
10
Out of Stock
  Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers` thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749444471
 


Pages : 288
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
15%
The Real Value of Training : Measuring and Analyzing Business Outcomes and the Quality of ROI
by Ron Stone
10%
Dinosaur Cove Cretaceous Survival Guide
by Rex Stone
20%
Dinosaur Club: Saving the Stegosaurus
by STONE, REX
20%
The Untold History of the United States
by Oliver Stone, Peter Kuznick
10%
Consumer Insight (How to Use Data and Market Research to get Closer to your Customer)
by Merlin Stone, Slison Bond & Bryan foss
Books of Similar Interest
10%
E-Commerce
by Lindsay Percival-Straunik
15%
Cost Accounting: Theory and Practice, 13th ed.?•
by Banerjee
15%
Management and Entrepreneurship
by N V R Naidu, T Krishna Rao
Introduction To Economic Theory
by R. R. Ojha
18%
Branding with Brains
by Walvis
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection