0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Consumer Insight
 

Consumer Insight

by Stone, Bond & Foss

  Price : Rs 325.00
  Your Price : Rs 292.50
Discount
10
Out of Stock
  Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers` thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749444471
 


Pages : 288
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
10%
Up Close and Personal?
by Paul GAMBLE, Merlin STONE, Neil WOODCOCK, Bryan FO
10%
Up Close And Personal (With CD Rom)
by Paul R Gamble, Merlin Stone, Woodcock
10%
Dinosaur Cove Cretaceous Survival Guide
by Rex Stone
15%
The Routledge Companion to Feminist Philosophy
by "Ann Garry, Serene J. Khader, and Alison Stone"
20%
AWAKENING: #METOO AND THE GLOBAL FIGHT FOR WOMEN`S RIGHTS
by STONE, MEIGHAN
Books of Similar Interest
Statistical Methods In Business And Social Sciences
by Shenoy Et Al.
15%
Strategic Management :An Integrated Approach,6ed
by Jones
15%
Management Guide to Quality and Productivity, 2nd Edi.
by Bicheno, Gopalan
15%
MANAGING INNOVATION, 3RD ED
by JOE TIDD, JOHN BESSANT, KEITH PAVITT
15%
PERFORMANCE MANAGEMENT : CONCEPTS, SKILLS AND EXERCISES
by LEONARD, BRAIN , CARDY, ROBERT L.
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection