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Description:
"Refreshingly useful and easy to read."
Professional Marketing Magazine
"Packed with solid advice."
Supply Management
Do you find writing reports a chore?
Would you like to be able to do it faster and more effectively?
Do you need to prompt agreement and action?
How to Write Reports and Proposals provides practical pointers if you need to impress, convince and persuade your colleagues or clients. It will help you to improve your writing skills and enable you to:
¢ think constructively before writing
¢ create a good report
¢ produce persuasive proposals
¢ use clear and distinctive language
¢ present numbers, graphs and charts effectively
With checklists, exercises and examples, How To Write Reports and Proposals is essential reading and will help you to put over a good case with style.
Contents: Introduction: pitfalls and opportunities ¢ What makes good business writing? ¢ The hazards of communication ¢ Serious, and very serious ¢ Why have a report? ¢ Readers` expectations ¢ The readers` perspective ¢ Powerful habits ¢ Earning a reading ¢ Inappropriate standards ¢ Clear intention ¢ Absolute clarity ¢ The rewards of excellence ¢ A significant opportunity ¢ Key points ¢ Creating a good report ¢ Setting clear objectives ¢ A sound structure ¢ First, the beginning ¢ The middle ¢ The end ¢ After the end ¢ Key points ¢ Preparing to write ¢ Why this report? ¢ Research prior to preparation ¢ A systematic approach ¢ Shaking off old habits ¢ Key points ¢ The power of language ¢ Cultivating a style ¢ Readers` expectations ¢ Readers` dislikes ¢ The writer`s approach ¢ Use of language ¢ Making language work for you ¢ Mistakes to avoid ¢ Following the rules ¢ Style ¢ Technological dilution ¢ Key points ¢ Dealing with numbers ¢ Action to help ¢ Methods of presenting numbers clearly ¢ The contribution of language ¢ Key points ¢ Making proposals persuasive ¢ A cumulative process ¢ A key stage ¢ Persuasive technique ¢ The don`ts ¢ The dos ¢ Quotations versus proposals ¢ Choice of format ¢ Timing ¢ Proposal content ¢ Checklist ¢ Covering letters ¢ The presentation of proposals ¢ Earn attention ¢ Key points ¢ The contribution of presentation ¢ How the pages look ¢ The exhibits ¢ Other options for inclusion ¢ Overall packaging ¢ Key points ¢ Afterword
About the Authors: Patrick Forsyth runs Touchstone Training & Consultancy and specialises in marketing, sales and communications skills. He is the author of more than fifty successful business books including, How to Motivate People, Successful Time Management, Effective Business Writing and, with Frances Kay, Tough Tactics for Tough Times (all published by Kogan Page).
Target Audience: Business professionals.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749456658
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Pages : 142
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