0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Advertising and the Mind of Consumer, 3/e
 

Advertising And The Mind Of Consumer, 3/E

by Max Sutherland

  Price : Rs 450.00
  Your Price : Rs 405.00
Discount
10
Out of Stock
  Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.

ISBN 9781741755992
 


Pages : 352
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
20%
Ophthalmology Made Easy
by M. Ahuja
10%
Express Series: English for Logistics (Express Series: Oxford Business English)
by MARION GRUSSENDORF
15%
Labor, Global Supply Chains, and The Garment Industry in South Asia
by Sanchita Banerjee Saxena
15%
Software Design, Architecture and Engineering: Concpets and Practice (New)
by Bhatt
12%
Folklore of the Telugus
by Pantulu G. R. Subramaniah
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection