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All the Right Moves: A Guide to Crafting Breakthrough Strategy

	All The Right Moves: A Guide To Crafting Breakthrough Strategy by Constantinos C Markides
	Price : Rs 1900.00
	Your Price : Rs 1710.00

Book Summary of All the Right Moves: A Guide to Crafting Breakthrough Strategy
With this highly practical handbook to the fundamentals of strategy, author Constantinos Markides helps managers zero in on the important choices that lie at the heart of all innovative strategies. In All the Right Moves, Markides argues that business strategy is all about making difficult choices: Who will be your target customers? What will you offer them? How will you do it? The goal for every company should be to answer these questions differently from its competitors--and thus stake out a unique strategic position. All the Right Moves shows how creative thinking leads to strategic innovation--the "breakthroughs" that can separate winning strategists from also-rans. Markides poses key questions for readers to ask as he guides them through a step-by-step framework for developing their strategic thinking skills. In a refreshingly clear and practical approach, All the Right Moves offers concrete advice for thinking through the tough choices that all business strategists must face. It distills the important elements of strategy into an easy-to-follow system for crafting today`s breakthrough business strategies ISBN
9780875848334

Pages : 220