Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Others

A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies

	A Handbook Of Media And Communication Research: Qualitative And Quantitative Methodologies by Klaus Bruhn Jensen
	Price : Rs 995.00
	Your Price : Rs 845.75

Book Summary of A Handbook of Media and Communication Research: Qualitative and Quantitative Methodologies
The "Handbook of Media and Communication Research" presents qualitative as well as quantitative approaches to the analysis and interpretation of media, covering perspectives from both the social sciences and the humanities. The "Handbook" offers a comprehensive review of earlier research and a set of guidelines for how to think about, plan, and carry out studies of media in different social and cultural contexts. Divided into sections on the history, systematics and pragmatics of research, and written by internationally acknowledged specialists in each area, the "Handbook" will be a standard reference work for students and researchers in the field of media, communication and cultural studies. isbn
9780415225144

Pages : 352