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Review: "I can see this handbook resting on the shelf above the executive`s desk, never being left untouched long enough for it to gather dust."
Economics and Business Book Review
Description: Now in a revised third edition, this best-selling guide to modern management techniques is an essential resource for managers in all departments and across all industries. A Handbook of Management Techniques boasts over 100 systematic and analytical methods used by managers to improve decision-making and managerial performance, covering:
¢ marketing management;
¢ operations management;
¢ financial management;
¢ human resource management;
¢ management science;
¢ planning and resource allocation;
¢ efficiency and effectiveness
Written in an accessible, easy-to-read style and supported by diagrams throughout, this is essential reading for managers and a key text for business and management students.
Contents: ¢ Introduction: Management Techniques ¢ Part 1: Marketing Management ¢ Marketing Management - An Overview ¢ Product Life-cycle Analysis ¢ Pricing ¢ Positioning ¢ Segmentation ¢ Target Marketing ¢ Promotion ¢ Distribution ¢ Marketing Information Systems ¢ Buyer Behaviour Analysis ¢ Marketing Research ¢ Desk Research ¢ Field Research ¢ Qualitative Research ¢ Sales Forecasting ¢ Marketing Planning ¢ Product Planning ¢ Sales Planning ¢ Web Marketing ¢ Relationship Marketing ¢ Database Marketing ¢ Marketing Control ¢ Sales Control ¢ Part 2: Operational Management ¢ Operations and Products ¢ Operations Strategy ¢ Using Operations to Gain a Competitive Advantage ¢ Product Design ¢ Product Planning ¢ Developing New Products ¢ Quality Management ¢ Total Quality Management ¢ Quality Control ¢ Forecasting ¢ Defining the Process ¢ Process Planning ¢ Automation in Manufacturing ¢ Automation in Services ¢ Facility Layout ¢ Measuring Performance ¢ Comparing Performance ¢ Improving the Process ¢ Approach to Planning ¢ Capacity Planning ¢ Aggregate Planning ¢ Designing a Master Schedule ¢ Short-term Scheduling ¢ Control of Schedules ¢ Material Requirements Planning ¢ Extensions to MRP ¢ Just-in- Time Operations ¢ Project Management ¢ Maintenance and Replacement ¢ Supply-chain Management ¢ Procurement ¢ Inventory Control ¢ Facility Location ¢ Part 3: Financial Management ¢ Financial Management: An Overview ¢ Financial Planning ¢ Financial Accounting ¢ Balance Sheet Analysis ¢ Profitability Analysis ¢ Value-added Statement ¢ Cash Management ¢ Depreciation ¢ Inflation Accounting ¢ Raising Finance ¢ Creative Accounting ¢ Management Accounting ¢ Cost Accounting ¢ Absorption Costing ¢ Activity-based Costing ¢ Marginal Costing ¢ Standard Costing ¢ Variance Analysis ¢ Cost-Volume-Profit Analysis ¢ Profit-Volume Charts ¢ Break-even Analysis ¢ Sales Mix Analysis ¢ Financial budgeting ¢ Flexible Budgets ¢ Zero-base Budgeting ¢ Budgetary Control ¢ Overhead Accounting ¢ Responsibility Accounting ¢ Capital Budgeting ¢ Payback Method of Capital Appraisal ¢ Accounting Rate of Return ¢ Discounted Cash Flow ¢ Risk Analysis ¢ Programme Budgeting ¢ Cost-Benefit Analysis ¢ Cost-effectiveness Analysis ¢ Part 4: Human Resource Management ¢ Human Capital Measurement ¢ Human Resource Planning ¢ Role Analysis ¢ Selection Testing ¢ Job Evaluation ¢ Salary Surveys ¢ Grade and Pay Structures ¢ Salary Control Systems ¢ Contingent Pay ¢ Performance-related Pay ¢ Payment by Results ¢ Systematic Training ¢ Identifying Training Needs ¢ Skills Analysis ¢ Training Techniques ¢ Total Loss Control ¢ Part 5 Management Science ¢ Operational Research ¢ Decision Theory ¢ Modelling ¢ Simulation ¢ Linear Programming ¢ Queuing Theory ¢ Sensitivity Analysis ¢ Cybernetics ¢ Part 6 Planning and Resource Allocation ¢ Network Analysis ¢ Line of Balance ¢ Part 7 Efficiency and Effectiveness ¢ Balanced Scorecard ¢ Benchmarking ¢ Business Process Re-engineering ¢ Ratio Analysis ¢ Productivity Planning ¢ Method Study ¢ Work Measurement ¢ Value Analysis ¢ Variety Reduction ¢ Index
About the Author: Michael Armstrong`s books have sold over 500,000 copies worldwide and have been translated into more than 20 languages. He is an independent management consultant and former Chief Examiner for the Chartered Institute of Personnel and Development (CIPD). His internationally best-selling books include A Handbook of Human Resource Management Practice, The Handbook of Management and Leadership (with Tina Stephens), How to be an Even Better Manager, Strategic Human Resource Management, Performance Management and Reward Management (with Helen Murlis)
Target Audience: Practicing managers in any department, students of management.
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9788175545298
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Pages : 656
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