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Reviews: "Full of vivid insights on the rise of leading British supermarkets."
Daily Telegraph
"The growth of the grocery business is one of the big business stories of our time. The Grocers tells it all and tells it well."
Kenneth Roman, Fromer Chairman and CEO, Ogilvy and Mather, New York USA
Description: Retailing has been the most dynamic sector of industry over the past 20 years and supermarkets such as Walmart (Asda), Tesco and Carrefour have led the way in growth, operating efficiencies and profitability.
With unrivalled access to the top decision-markers in all the leading companies, The Grocers describes and analyses the strategies, organization and cultures that have made the supermarkets the dominant force they are today. As well as Tesco, Sainsbury`s, Walmart, Waitrose and Morrison, the authors focus on chains such as Somerfield, The Co-operative, lceland and Marks & Spencer, plus discounters such as Aldi and Lidl. They also investigate the markets in Europe and the United States and consider the rise of online retailing and the influence of environmental issues on consumer attitudes and behaviour.
Comprehensive and authoritative, The Grocers provides everyone interested in modern retailing with definitive insights and enables us all to learn from the phenomenal success of the supermarkets chains.
Contents:
Introduction ¢ Tesco ¢ Every little helps ¢ Online selling ¢ Diversification ¢ Sourcing ¢ International strategy ¢ Going local ¢ Retail services ¢ Corporate social responsibility ¢ Future performance ¢ The conclusion ¢ Asda ¢ Diversification ¢ Sustainability ¢ Sainsbury`s ¢ Strategy ¢ The conclusion ¢ Morrisons ¢ Waitrose ¢ The partnership ¢ Marketing ¢ Online selling: the Ocado partnership ¢ The Second Tier ¢ Failing heritages ¢ Cheap if not yet cheerful: Aldi, Lidl, Netto, the hard discounters ¢ Strong niche players ¢ The Market in Europe ¢ European markets: retailers looking outwards ¢ National frameworks in Europe ¢ The European companies ¢ Format development in Europe ¢ The importance of the family ¢ Governments and legislation ¢ Building brands ¢ Germany ¢ France ¢ Spain ¢ The Netherlands and Belgium ¢ Summary: European strengths and weaknesses ¢ A comparison of continental Europe with the UK ¢ The outlook ¢ Contrasting Fortunes in the United States ¢ Kroger ¢ Safeway ¢ Privately owned retail businesses ¢ Wal-mart ¢ Sustainability and corporate social responsibility ¢ The Internet and Other New Ways of Shopping ¢ Why should new ways of shopping be needed? ¢ What do we mean by ˜new ways of shopping`? ¢ What do consumers want? ¢ What are retailers offering? ¢ Ocado ¢ The future ¢ Supermarkets, Society and Sustainability ¢ Consumers ¢ Diet, health and the price of food ¢ Food quality and safety ¢ Supermarkets and the town centre ¢ Climate change and sustainability ¢ The effect on suppliers ¢ Conclusions ¢ References ¢ Index
About the Authors:
Andrew Seth is a business writer, broadcaster and consultant. The has worked in the United Kingdom, Europe and the United State for Unilever and was Chairman of Lever Brothers UK, forming close relationships with many of today`s leading retailers. He has extensive board-level experience and is currently Chairman of 360 degrees, a health and fitness company and Aptimet (Brand lntellect).
Geoffrey Randall is a marketing consultant, author and academic. He worked in market research, operational research, marketing and strategic planning before moving into teaching as head of the business school at the former Thames Polytechnic (now Greenwich University). Later he lectured at Cass Business School (City University) and New York University in London, while specializing in marketing training for many blue-chip companies.
Target Audience: Professionals in Retail Industry
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749461041
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Pages : 208
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