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The Social Organization: How to Use Social Media to Tap the Collective Genius of Your Customers and Employees

	The Social Organization: How To Use Social Media To Tap The Collective Genius Of Your Customers And Employees by Anthony J. Bradley , Mark P. Mcdonald
	Price : Rs 995.00
	Your Price : Rs 895.50

As a leader, it`s your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner`s lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than 400 organizations that have used social technologies to foster ” and capitalize on ” customers` and employees` collective efforts.

The authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results:

Vision: defining a compelling vision of progress toward a highly collaborative organization
Strategy: taking community collaboration from risky and random success to measurable business value
Purpose: rallying people around a clear purpose, not just providing technology
Launch: creating a collaborative environment and gaining adoption
Guide: participating in and influencing communities without stifling collaboration
Adapt: responding creatively to change in order to better support community collaboration

The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.

About the Author ISBN
9781422172360

Pages : 256