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E - Marketing
by Strauss, Judy , Frost, Raymond
Price :
Rs
425.00
Your Price :
Rs
361.25
15
This popular book on e-marketing offers traditional marketing coverage with focus on the Internet and other technologies that have had a profound effect on marketing. It elaborates on the e-marketing planning and marketing mix topics from a strategic perspective.
New to this edition :
New chapter on engaging customers with social media.
Extensive discussion on buying social media ads; using individual targeting with widgets and engaging social network users with ads.
Extensive updation of the topic statistics about internet use and strategy effectiveness.
ISBN: 9788120345010
Pages : 448
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