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Radical Innovation: How Mature Companies Can Outsmart Upstarts

	Radical Innovation: How Mature Companies Can Outsmart Upstarts by Richard Leifer , Christopher M. Mcdermott , Gina Colarelli O`Connor
	Price : Rs 1750.00
	Your Price : Rs 1575.00

Book Summary of Radical Innovation: How Mature Companies Can Outsmart Upstarts
Based on a study of 12 radical, innovative projects, this book reveals how mature companies can outsmart start-ups. Detailing game-changing innovation occurring in companies such as General Electric, IBM, and Texas Instruments, the authors outline a revolutionary paradigm for long-term corporate success.

How can traditional corporations build the radical, innovative capabilities of start-ups? This groundbreaking book identifies new managerial competencies firms will need in order to outsmart upstart challengers.

Based on a study of twelve radical innovation projects, the book reveals the patterns through which game-changing innovation occurs in established companies -- including General Electric. IBM, and Texas Instruments -- and outlines a revolutionary paradigm for long-term corporate success.ISBN
9780875849034

Pages : 272