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Reviews: "Jamie Oliver has a wonderful turn of phrase and that rare ability to bring business to life."
Richard Tyler, the Daily Telegraph
"Entrepreneurs are the life-blood of a thriving economy yet they suffer from all the normal human frailties. They have to be well-endowed with drive and determination but when that amounts to greed and blind stubbornness, success may turn to disaster."
Patience Wheatcroft, Editor-in-Chief, the Wall Street Journal Europe
"They came, conquered and blew it ” big time. At the pinnacle of success lies the precipice of failure, and these men (yes, they`re all men) careered over the edge. Oliver and Goodwin take us on an enthralling journey to the dark side of business achievement."
Matthew Rock, Editorial Director/Founder, Caspian Publishing and Managing Editor, Real Business
Description: How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.
How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each, case and it seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?"
The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of How they Blew It is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.
Contents : Introduction ¢ Bernie Ebbers - Chosen? ¢ Christopher Foster - Deadly Intent ¢ Mikhail Khodorkovsky - Stitch Up ¢ Jon Asgeir JA³hannesson - Rock Star ¢ Reuben Singh - All That Glitters ¢ Tim Power - More Than He Could Chew ¢ Dick Fuld - King Kong ¢ Guy Naggar and Peter Klimt - The Art of Money ¢ Adolf Merckle - One Step Too Far ¢ Boris Berezovsky - Exile ¢ Zhou Zhengyi - Power Politics ¢ Mark Goldberg - Paying the Penalty ¢ Ken Lay - Friends in High Places ¢ Kevin Leech - How to blow a Billion ¢ James Cayne - A Bridge too far ¢ Robert Tchenguiz - Credit Crunched ¢ Conclusion ¢ Index
About the Authors : Jamie Oliver is a journalist based in the United Kingdom who has written for a range of national newspapers, most notably the Financial Times and the Daily Telegraph. He has written for business and consumer magazines in the United Kingdom and beyond, concentrating on entrepreneurship and business topics.
Tony Goodwin is an entrepreneur who knows what it`s like to come close to the edge. A man who started with nothing, he went on to become the driving force behind a successful international business. Goodwin has made it, almost blown the lot, and made it again. His insights into the fine line between success and failure are self taught.
Target Audience: Students of business ethics, business professionals
Special prices are applicable to the authorised sales territory only.
Prices are subject to change without prior notice. ISBN 9780749460655
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Pages : 224
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