Best Book Mart

SUBJECTS

ADV. SEARCH

Home > Subjects > Management

	Services Marketing : The Indian Context by Srinivasan, R.
	Price : Rs 250.00
	Your Price : Rs 212.50

The second edition of this concise and student-friendly text continues to give a clear analysis of what Services Marketing is all about, reinforced with a number of illuminating case studies.

What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.

What is New to This Edition

ïƒ™ Two new chapters on Technology Readiness and e-Service Quality

ïƒ™ One new case on CafA Coffee Day

ïƒ™ All cases have been updated

The new edition with its emphasis on current data and the contemporary Services Marketing scenario should prove to be an ideal companion for the budding managers. It should also be of great use to the practising managers attending various management development programmes (MDPs) and executive development programmes (EDPs).isbn-9788120336940

Pages : 284

Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.

Check Delivery

Books by Same Author

12%

Auditing (Cracker Series)
by CA SRINIVASAN ANAND G

20%

IAP Q & A on Vaccine & Vaccinology
by Srinivasan

25%

God In Western Thought
by Srinivasan , G.

12%

Guide to Minimum Alternate Tax (MAT) and Alternate Minimum Tax (AMT)
by Srinivasan Anand G

18%

Our Indian Railway - Themes in India`s Railway History
by Roopa Srinivasan, Manish Tiwari & Sandeep Silas

Books of Similar Interest

10%

Brands and Branding
by Rita Clifton & John Simmons

15%

Corporate Disclosures : The Origin of Financial and Business Reporting 1553 - 2007 AD
by Shankar Jaganathan

Quality Management (UP)
by D Singh

10%

Successful Onboarding Strategies to Unlock Hidden Value Within Your Organization
by Mark A. Stein, Lilith Christiansen,

15%

Management Accounting and Financial Analysis for CA Final, 2/e
by Khan & Jain

Support

Phone : +91-9266663909

Email : support [at] bestbookmart.com

Timing : 10:00 AM to 6:00 PM (Mon-Fri)

Quick Links

View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy

Services Marketing : The Indian Context

by Srinivasan, R.