My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Others
E-Marketing Text & Cases
by Prof.Vinod V.Sople
Price :
Rs
375.00
Your Price :
Rs
318.75
15
This book provides a strategic framework for e-Marketing management, leading to competitive advantage for a business enterprise. E-Marketing is also called as Online Marketing, Internet Marketing, Virtual Marketing or Web Marketing etc. Internet has brought many unique benefits to marketing. One of the major benefits is reduction in transaction cost followed by the global reach with speed. The interactive nature of E-marketing differentiates it from traditional marketing. E-marketing is having a broader scope since it refers to digital media such as web, e-mail and wireless media, but also includes management of digital customer data and electronic customer relationship management system. Effective e- Marketing requires well formulated strategy to synergize a company�s business model with a website function and appearance, focusing on target market segments, proper advertising and promotional tools.
The book consists of sixteen chapters followed by Glossary and index. The book presents a comprehensive treatment of online marketing concepts and applications therein. ISBN 9788177224320
Pages : 320
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books of Similar Interest
10%
Syahi Power Of The Pen
by Aman Sharma
Merchant Banking And Financial Services
by K. Ravichandran , S. Nakkiran
12%
Buddhist Cosmology
by N.K. Singh
10%
Thoracoscopic Spine Surgery
by Curtis A. Dickman ,Daniel J. Rosenthal , Noel I. Perin
10%
Unit Processes In Organic Synthesis
by Phillip Groggins
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By