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  CONSUMER BEHAVIOR W/DATA DISK, 11/e
 

Consumer Behavior W/Data Disk, 11/E

by Hawkins
  Price : Rs 3199.18
  Your Price : Rs 2719.30
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  The four major parts of the Wheel of Consumer Analysis are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. This book features a section that deals with each of these components. It offers a strategic look at consumer behavior in order to guide successful marketing activities.
ISBN 9780071288415
 


Pages : 778
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