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New business is the life-blood of every professional services firm. Some fi rms today are going out of business, being forced into mergers, surrendering superb talent, losing valued clients, being bought out or slowly disintegrating before everyone`s eyes because not enough new clients and profi table new work are coming in to sustain the firm and pay off the partners who want to retire. The purpose of this book, The Best Practices in Personal Marketing for Professionals, is to take you through a course of learning. We will share with you the best practices we`ve seen as the top business development consultants, advisors and trainers in the professional services arena.We have worked with both industry leading fi rms in accounting, banking, consulting, engineering, law, technology solutions, and a variety of advisory and fi nancial services providers”as well as smaller, specialty fi rms that deliver business and personal services. Whichever business you are in, my goal is to provide you with a proven, methodical way to build your practice and make it more profi table and enjoyable for you.isbn-9781403928535
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Pages : 480
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