My Account
View Cart
Log-out
0
17 years of Excellence
SUBJECTS
ADV. SEARCH
Home
>
Subjects
>
Management
Marketing Metrics, 2/E
by Paul W. Farris , Neil T. Bendle , Phillip E. Pfeifer , David J. Reibstein
Price :
Rs
550.00
Your Price :
Rs
451.00
18
Marketing Metrics, Second Edition, is the definitive guide to today`s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge.
This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make.isbn-9788131761151
Pages : 432
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Pls. enter your postal pincode.
Pls. enter valid Indian Postal Pincode.
Books of Similar Interest
20%
Small Scale Industries
by M. Soundarapandian
10%
Copping Systems in the Tropics (Principles and Management)
by Palaniappan S.P.
20%
Dimensions Of Development Analysis Of an Underdeveloped State
by K.N. Prasad
7%
Indian Financial System M.Com. Calicut 1st Edition 2007
by Gupta Shashi K, Aggarwal Nisha, Gupta Neeti
25%
Effective Managaerial Leadership
by Singh, D.
Support
Phone :
+91-9266663909
Email :
support [at] bestbookmart.com
Timing :
10:00 AM to 6:00 PM (Mon-Fri)
Quick Links
View Cart
My Account
Terms & Conditions
Privacy Policy
Return Policy
More Links
Our Subjects
Our Publishers
Powered By