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Strategic Management : Concepts And Cases
by David, Fred R.
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550.00
Your Price :
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467.50
15
This widely used textbook provides a systematic effective approach for developing a clear strategic plan. It is updated with modern cases to reflect current research and strategy. The concepts and practices are presented in a clear, focused and relevant manner”integrated with abundant new examples. 31 fresh new case studies are included in the text. The previous Google case is replaced by one onWalt Disney.
Some Key Features :
The text meets AACSB-International guidelines which support a practitioner orientation rather than a theory/research approach.
Global and natural environment themes permeate all chapters and examine strategic-management concepts in these important perspectives.
A simple, integrative strategic-management model is given in all chapters.
The cohesion case given allows students apply the concepts and techniques to a real organization and readies them for case analysis.isbn-9788120335660
Pages : 816
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