0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Inside Coca-Cola: A CEO`s Life Story Of Building The World`s Most Popular Brand
 

Inside Coca-Cola: A Ceo`S Life Story Of Building The World`S Most Popular Brand

by Neville Isdell , David Beasley

  Price : Rs 499.00
  Your Price : Rs 499.00
Discount
0
In Stock
  The first book by a Coca-Cola CEO tells the remarkable story of the company’s revival

Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world’s leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell’s, and Coke’s, story is newsy without being gossipy; principled without being preachy. It is filled with stories and lessons appealing to anybody who has ever taken “the pause that refreshes.” It’s also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

ISBN - 9780312617950
 


Pages : 320
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
7%
Financial Accounting B.Com MG University
by Juneja C.M.,Rajiv Kalra
7%
Production management BBA UP Tech.
by Sharma G., Sharma M
20%
Indian Economy In Statistics
by Ramachan, K. S. & P. Vaidyanathan
18%
International Business : Concepts, Environment and Strategy, 2nd Edi.
by Sharan
15%
Workplace Wars and How to End Them: Turning Personal Conflicts into Productive Teamwork?
by Kenneth Kaye
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection