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Writing a Winning Business Plan, Revised 5th Edition

	Writing A Winning Business Plan, Revised 5Th Edition by Matthew Record
	Price : Rs 295.00
	Your Price : Rs 265.50

Whether you run an established business or are contemplating a new start-up venture, only a business plan will convey your company’s plans and illustrate how they can be achieved. For you, it is a detailed map that shows you where you are going and allows you to identify potential problems long before they arrive. You need it to measure performance, monitor progress, make future plans and raise additional finance. For potential finance providers or investors, the clarity and detail of the information your plan supplies will be the basis on which they make their decision.

This book will enable you to create a well thought-out and carefully structured business plan, and to present it in a clear and logical manner.

· Planning the appropriate legal entity

· Defining your market

· Compiling an effective marketing plan

· Setting out your operational objectives

· Projecting realistic sales

· Specifying your financial needs

· Presenting a convincing plan

· Monitoring your business progress

Contents: Writing a Business Plan • Understanding the need for a business plan • Assessing yourself • Choosing your business • Gathering your information • Compiling your business plan • Designing your plan • Simplifying your plan • Editing your plan • Checklist • Case studies • Your Business Idea • Planning your legal entity • Choosing your trading name • Defining the nature of your business • Describing your products or services • Protecting your business idea • Defining your business objectives • Compiling your mission statement • Describing your location • Listing your key personnel • Checklist • Case studies • Action points • Defining Your Market • Why use marketing? • Researching your clients • Segmenting your market • Compiling your market research • Designing your questionnaire • Analysing your competition • Analysing your product life • Setting your selling price • Checklist • Case studies • Action points • Compiling Your Marketing Plan • Making a SWOT analysis • Balancing your marketing mix • Defining your marketing objectives • Promoting and advertising your business • Monitoring the response • Checklist • Case studies • Action points • Your Operational Plan • Choosing your channels of distribution • Finding the right premises • Meeting safety and quality standards • Obtaining stock and materials • Controlling your level of quality • Employing your key personnel • Organising your book-keeping • Insuring yourself and your business • Checklist • Case studies • Action points • Your Sales forecast • Projecting your sales • Compiling your profit and loss forecast • Drafting your cashflow forecast • Understanding your balance sheet • Producing your balance sheet • Breaking even • Checklist • Case studies • Action points • Your Financial Analysis • Specifying your financial needs • Planning your borrowing • Understanding the various types of finance • Timing your finance • Assessing other sources of finance • Raising your finance • Checklist • Case studies • Action points • Adding Your Appendices • What to include in your appendices • Positioning your appendices • Presenting your appendices • Compiling your appendices • Numbering your appendices • Checklist • Case studies • Action points • Presenting Your Plan • Composing your introductory letter • Submitting your plan • Explaining your business • Making a winning proposal • Shopping around • Checklist • Case studies • Action points • Running Your Business to Plan • Monitoring your business • Using your business plan • Managing your cashflow • Keeping business accounts • Checklist • Case studies • Action points • Sample Business Plan • Glossary • Useful addresses.

ISBN - 9788130914596

Pages : 176