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	Functional Management by M. Abdul Hakkeem
	Price : Rs 1150.00
	Your Price : Rs 1012.00

The performance of a business depends on the effectiveness of various functional areas such as Production, Marketing, Finance & Labour. The Clay Tile Manufacturing Units are no exception. The study covers all the registered small scale tiles manufacturing units located at Thrissur District, Kerala. The availability of raw materials and reasonable labour have acted as a fillip to the growth of the industry in Alagappanagar, Chittissery and Pudukad areas in Thrissur District. What are the technique and practices adopted in the production process? What are the factors that influence marketing effectiveness? How does the clay tile unit raise funds from different sources? What are the practices followed in the labour management? What are the various problems faced by the units in each functional area? All these functional areas are interdependent in nature. To what extent are they linked with each other? The performance in each functional area affects its overall performance. This lead to many research issues and this study makes an attempt to find out answers to these questions.

ISBN 9788183874120

Pages : 313