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Business Communication is a comprehensive textbook that is specially designed to meet the needs of management students. The book explains the core concepts of business communication through practical applications and supplements them through numerous managerial examples, caselets, and detailed case studies.
It provides in-depth coverage of the three key components of business communication: effective oral communication, effective written communication, and group and persuasive communication skills. Beginning with an overview of communication, the book discusses in detail non-verbal communication, effective listening, business presentation and public speaking, conversation, instructions, and interviews. It goes on to discuss business writing, business correspondence, and proposals and reports. Finally, it discusses meetings and conferences and the role of group discussion and team presentations in communication. Also discussed are briefing, technology-enabled communication, and communicating across functional areas. Users shall find this book highly useful for its coverage of key concepts in business communication explained through caselets, tables, and diagrams.
ISBN-9780195676952
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Pages : 624
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