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The inside story of the thinking that went into the making of the Tata Nano, and how this thinking can revolutionize business.
An impossible dream that came true—and what it means for your business. In Nanovation, best-selling authors Kevin and Jackie Freiberg, along with Dain Dunston, take you behind the scenes and show you how, in the face of insurmountable odds, Tata Motors created one of the greatest innovations in the auto industry since the Model-T.
This is the story of how Team Nano pushed itself to find elegant solutions to seemingly impossible problems. When experts said the Rs 1 lakh car was impossible, they pressed on. When budget constraints, design restrictions, the rising costs of materials and political agitation threatened to derail the project, they dug deeper. And when the Nano was revealed to an astonished world, they started a cultural renaissance in business thinking.
Nanovation explores the making of the Nano to show how you can encourage employees to overcome adversity, to take risks despite the fear of failure, and to innovate beyond customer expectations. If Team Nano could take 85 per cent of the cost out of a product as complex as a car, what can you do to transform your price-to-performance paradigm and deliver insanely great products and services at a fraction of their previous cost? Your future depends on creating a culture of innovation. Nanovation shows you how to do it.
ISBN - 9780143415688
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Pages : 367
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