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Public Relations , 4/E
by Baskin, Otis W.; Aronoff, Craig E.; Lattimore, Dan L.
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2491.35
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2117.65
15
The new edition of this textbook incorporates the experiences of practitioners with the theoretical perspectives of scholars. It includes increased coverage of technological change, diversity & expanding global markets & their impact on the profession.
ISBN 9780071140324
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