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  Innovation, Product Development and Commercialization - Case Studies and Key Practices for Market Leadership
 

Innovation, Product Development And Commercialization - Case Studies And Key Practices For Market Leadership

by Rafinejad Dariush

  Price : Rs 399.00
  Your Price : Rs 339.15
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  Innovation, Product Development and Commercialization takes a unique holistic approach and examines the diverse issues that managers face to channel resources in the right direction for global commercial success. The book explores innovation, new product development and commercialization decisions within an integrated framework of business, market, technology, and resource strategy. It also includes guidance on matching technology innovation to market opportunities, and details commercialization of innovation and new products and continuous improvement of existing products.
ISBN-9788131509982
 


Pages : 422
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