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The book provides a comprehensive outline of international business environment
including contemporary developments and issues like the Sub-prime crisis, the
concomitant recession, and its impact on businesses, current state of economic
integration within trade blocs, etc. It also delves into pertinent themes like corruption,
negotiation, and cultural dynamics of the work environment. A constant focus and
reference point in all the themes is the Indian scenario—MNCs, M & As, cultural
adaptability quotient, credit ratings, FDI, etc.
ISBN - 9780070680159
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Pages : 292
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