0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  A Requiem for a Brand
 

A Requiem For A Brand

by Pradip Chanda

  Price : Rs 250.00
  Your Price : Rs 225.00
Discount
10
In Stock
  Drawing from his extensive business management experience, Pradip Chanda turns traditional wisdom on its head when he proposes that brand loyalty is inversely proportional to the income and education levels of the ‘knowledge consumer’.



He examines how and why brands have become strategic assets, traces the evolution of knowledge consumer and what can companies do to protect equity of the brands they have nurtured over decades.



A new approach to building brand loyalty that gives marketers a competitive edge in today’s high-tech, high-stakes and brand-hostile environment. The book combines the knowledge with engaging real-life case studies and proven examples.
ISBN - 9788174367921
 


Pages : 138
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books of Similar Interest
7%
Production management BBA 5th Sem. Madras
by Sharma G., Sharma M
20%
Modern Management Theory : An Executive Guide to Corporate Growth
by Praveen Wadia
13%
Strategic Management
by Bhat & Sharma
15%
Training in Interpersonal Skills: Tips For Managing People at Work, 4th Edition,
by Robbins & Hunsaker
10%
The Sunday Times How to Generate Great Ideas
by Barrie Hawkins
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection