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A good corporate reputation brings many advantages: it encourages shareholders to invest in a talented staff and it helps attract and retain customers - all of which is likely to lead to superior financial performance and shareholder value.
That is why there is so much interest in the annual surveys that have been carried out for many years of senior managers, industry analysts, management consultants and business commentators to discover which companies are most admired in their sector and overall.
Michael Brown and Paul Turner have carried out detailed research into those surveys of companies around the world with the aim of teasing out reasons companies are rated highly for their quality of management, financial soundness, quality of goods and services, people management, value as a long-term investment, capacity to innovate, quality of marketing and social and environmental responsibility. Their findings are revealing and what emerges strongly is that sustaining a high reputation in any category over the years is hard to do – and that when it slips it can take years to recover.
Contents: Introduction • The most admired companies in the world • Quality of management • Financial soundness • Quality of goods and services • People management • Value as a long-term investment • Capacity to innovate • Quality of marketing • Community, social and environmental responsibility • Use of corporate assets • Summary
ISBN - 9781846680861
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Pages : 256
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