| |
This fifth edition packs in the latest marketing research from several of India`s leading companies and research organisations, including CII, Ernst & Young, FICCI, KPMG, Max New York Life Insurance Ltd. McKinsey & Company, NCAER, and PricewaterhouseCoopers. Their views, reports, and statistics give the reader insights into a range of marketing issues and trends, such as: * How India earns, spends and saves across the urban and rural landscape * The urban centres outside the top eight cities that will be driving growth in the retail industry * How generic drugs will come to gain a 10 per cent share of the pharmaceuticals market worldwide * What drives commitment among traditional versus modern format shoppers * How `fun is serious business` today with gaming, animation and film entertainment industries growing at explosive rates * How India`s nascent asset management industry is evolving rapidly with new equity inflows accounting for the major part of growth etc.
|
| |
Pages : 432
|