0
17 years of experience17 years of Excellence
SUBJECTS
ADV. SEARCH
Indian Books on Discounts
  Marketing Management--12th Edition
 

Marketing Management--12Th Edition

by Kotler Philip, Keller Kevin Lane

  Price : Rs 495.00
  Your Price : Rs 420.75
Discount
15
Out of Stock
  This classic textbook on marketing management, in its thirty eighth year of publication, continues to be the ultimate marketing text for students and educators. Its unique position springs not only from the vast canvas on which the deft hands of the authors` work and their inimitable style of presentation, but also from its remarkable attempt to reflect the changes taking place in marketing theory and practice. The text continues to be, as in the previous editions, up-to-date and contemporary, maintaining excellent depth, breadth and relevance-even as it `talks` directly to the reader.
The twelfth edition builds on the fundamental strengths of the past editions, especially in its managerial orientation, analytic and multidisciplinary approaches, universal applications, and comprehensiveness. It is the first time that Professor Kotler is joined by a co-author for this book-Professor Kevin Keller, a top marketing academic and a visionary in marketing.
ISBN :8120327993
 


Pages : 820
Credit Cards
Payment accepted by All Major Credit and Debit Cards, Net Banking, Cash Cards, Paytm, UPI, Paypal. Our payment gateways are 100% secure.
Check Delivery
Books by Same Author
18%
Marketing for Hospitality and Tourism, 5/e
by Philip Kotler,John T. Bowen,James C. Makens
18%
Principles of Marketing: A South Asian Perspective, 13/e
by Philip Kotler, Gary Armstrong, Prafulla Y. Agnihotri, Ehsan ul Haque
22%
Winning Global Markets: How Businesses Invest and Prosper in the World`s High-Growth Cities
by Philip Kotler, Milton Kotler
18%
Management - II (For GTU)
by Philip Kotler, Lawrence J Gitman , William G. Sullivan, James A. F. Stoner, Arthur J. Keown, Jay Heizer, Alan Muhlemann , Pravin Durai, Raymond M. Brooks
10%
Marketing Moves: A New Approach to Profits, Growth, and Renewal
by Philip Kotler , Suvit Maesincee , Dipak C. Jain
Books of Similar Interest
18%
Leadership Wisdom (With CD)
by Robin Sharma
10%
Thinking Strategically, Revised Edition
by Avinash K. Dixit & Barry J. Nalebuff
25%
Marketing Management Of Horticulture Produce
by Sharma, K.
20%
Encyclopaedia Of Project Management ( Set Of 2 Vols.)
by Jitendra, M. D.
The Best Of Guerrilla Marketing
by Levinson, Jay Conrad
Best Book Mart
Support

Call Us Phone : +91-9266663909
Email Us Email : support [at] bestbookmart.com
Working Hours Timing : 10:00 AM to 6:00 PM (Mon-Fri)
Powered By
CCAvenue
SSL Protection