Best Book Mart - Winning Behavior : What The Smartest, Most Successful Companies Do Differently by BACON, TERRY R., Pugh, David G. 9788120334755

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Winning Behavior : What The Smartest, Most Successful Companies Do Differently

	Winning Behavior : What The Smartest, Most Successful Companies Do Differently by Bacon, Terry R., Pugh, David G.
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This book gives companies a way to increase business by “outbehaving” rivals so that customers see a positive behavioral difference at every customer touchpoint—from product development and branding to bids and proposals, service, and more. This title is packed with case histories and examples. It features interviews with high-profile executives.

Based on studies of exemplary organizations such as Disney, Nordstrom, Volvo, Southwest Airlines, Harley-Davidson, etc. This book helps you build practices that are unique to your company and irresistible to customers. Also learn to differentiate your company on the following four behavioral frontiers:

(i) Operational

(ii) Interpersonal

(iii) Exceptional

(IV) Symbolic

ISBN - 9788120334755

Pages : 368

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