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	Cognitive Psychology : Mind And Brain by Smith & Kosslyn
	Price : Rs 550.00
	Your Price : Rs 467.50

Cognitive Psychology — Mind and Brain is the first book that fully integrates information about the brain and neural processing into the standard curriculum in cognitive psychology. In this book authors present a fresh take on a well established field to create an exciting and relevant picture of cognitive science based on years of academic teaching. The authors were able to summarize and make accessible the major finding, theories, and research the field of cognitive science had produced.

KEY FEATURES

• Integration of Neuroscientific Data — uses the most current neuroscientific data and research and incorporates it into the usual behavioral research topics to address psychological issues. This book uses findings in neuroscience to illuminate key distinctions in cognitive psychology.

– Surveys findings from neuroimaging, studies of patients with brain damage, single-cell recordings, studies of electrical and magnetic signals, and pharmacological effects on cognition.

– Provides students with what is not only most current in the field , but also what is most exciting.

• Cognition in the Real World — constructed out a need to apply cognitive psychology to the lives of students, this feature takes a snippet of daily life and shows the processes and influences the field has on the perception, interpretation, and reaction to everyday events.

• Addresses contemporary research and changes in the field.

– Shows students that the field is a living entity, continually evolving and challenging both new and old ideas.

– Written after the brain-scanning techniques became widely available to incorporate the latest findings and theories.

– Includes full color inserts (pgs. 210 and 370) depicting information gathered from various brain-scanning techniques.

• Learning Objectives — at the beginning of each chapter the student is presented with these objectives to help constructively guide them through each chapter’s core content.

• Comprehension Check — several times during each chapter students are prompted to stop and check their understanding of the material just read. By taking the time to examine their command of the material they will be more likely to be successful during testing.

• Revisit and Reflect — the end of each chapter contains a section that provides both comprehensive summaries of key content as well as “Think Critically” questions, which ask students to apply the concepts learned in the chapter to essay or short answer questions.ISBN : 9788120333727

Pages : 624