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Kellogg On Integrated Marketing

by Dawn Lacobucci,Bobby Calder
  Price : Rs 399.00
  Your Price : Rs 339.15
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  Kellogg on Integrated Marketing merges the two Stream in current marketing practice ,mass branding and one-to-one realationship marketting ,into a single concepts.The book offers an overview of the current status of each approach ,present a vision for combining them and gives advice for managers on dealing with specific marketing challenges. ISBN : 9788126511242
 


Pages : 336
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