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Presentation of the subject in the most lucid, easy to understand and self-learning style throughout the text. . Thorough rehash and revision of the existing chapters of the book. . Incorporation of the six contemporaneous topics: Tourism Entrepreneurship ; Agri-Entrepreneurship; Social Entrepreneurship; Family Business in India; Intellectual Property Rights (IPR) and Micro, Small and Medium Enterprises (MSMEs); and Social Responsibility of Business. . Class assignments and case study at the end of almost all chapters enable the students to knead their theoretical knowledge with empirical evidences. . Use of anecdotes, boxes, caselets, and couplets throughout the book to illustrate the subject material in more authentic and convincing manner. Readers will find this Revised Edition of the book more comprehensive, contemporaneous, and presumptuous in fulfilling their requirements.
Salient Features
1) Almost all existing chapters have been rehashed, revised and enlarged.
2) The six new contemporaneous chapters have been incorporated in this book.
These are: (i) Tourism Entrepreneurship
(ii) Agri-Entrepreneurship
(iii) Social Entrepreneurship
(iv) Family Business in India
(v) Intellectual Property Rights (IPR) and Micro, Small and Medium Enterprises (MSMEs)
(vi) Social Responsibility of Business
3) ‘Key Terms’, ‘Self-Assessment Questions’ and ‘Class Assignments’ are given at the end of each chapter to enhance the theoretical knowledge of students.
4) Real-life cases of entrepreneur and entrepreneurship have been added at the end of most of the chapters that reflects the theme of chapter.
5) Anecdotes, boxes, caselets, and couplets have been used throughout the book to illustrate the subject material. ISBN 9788121918015
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Pages : 794
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