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International Public Relations :Negotiating Culture ,Identify And Power
by Patricia A Curtin
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5896.78
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5307.10
10
International Public Relations offers the first critical cultural approach to international public relations theory and practice .Author patricia A Cutting and T Kenn Gaither introduce students to a culture economic model and accompanying practice matrix that explain public relations relations technoloogies and pretice in a variety of regulatory ,political and cultural climates. ISBN : 9781412914147
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