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Media and Mass Communication
Adverstising In Modern And Postmodern Times
by Pamela Odih
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7140.00
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6426.00
10
Externely good well present ,each chapter deals with a specific and well defined theme.Effectiive use of illustrative examples is made throught the text and their purpose is cleary explained by the author.Contents: I. MATKETING TIME IN THE MAKING OF MODERN ADVERTISING : Selling Space in advertisment History / Selling Time in Advertising History / II. DIALECTICS OF ADVERTISING IN MODERN TIMES :Advertising, Time and the Commondity-Form / Time and the Commodity-sign / III. ADVERTISING IN POSTMODERN TIMES(S) : "Time they are Changin" : transformation of Work and leisure in the time // Space Economies of Modern and postmodern advertising / Mapping the Subject of Postmodern Advertising Technology/ sing of the Times : Postmodern Disruption in Advertising times / Conclusion : Globalization and the Future of Advertising. ISBN 9780761941903.
Pages : 232
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